Digital printers produce an image directly on the chosen surface. Screen printing, on the other hand, is a more hands-on technique that involves applying ink to a mesh screen, which is then pressed onto the media substrate. Digital printing is quicker and allows for greater detail, which are two reasons it is frequently utilized for printing packaging, direct marketing flyers, and books or magazines.
Digital printing technology is particularly effective for producing on-demand and short print runs swiftly and economically. It also serves as an excellent medium for personalization. If you wish to effortlessly change images and messages using variable data printing (VDP), digital printing is the sole option. With improvements in print quality and speed, the earlier limitations of digital printing are rapidly diminishing, and digital printing machines are increasingly matching the output quality of offset printing.
